A couple of shelves on my bookcase.

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Cogent reasoning and clear thinking is an innate ability but it’s also a skill that has to be developed.

People spend years training to be a builder, a doctor or a landscape gardener; learning the theory & gaining experience. People spend hours at the gym or out running to improve their body. They spend even more hours choosing their Fantasy Football team. So why don’t most people spend the same amount of time and effort training themselves to THINK?

We take for granted the ability to think clearly, cogently & free from bias but, without the knowledge, understanding and practice that’s required for any skill, most people are way below their potential as thinkers.

If I were to recommend one book to develop your thinking it would be influence by Robert Cialdini. If you think you’re unbiased in your thinking then you need to read this book! http://www.harpercollins.com/9780061241895/influence

Danny Sroda
Danny Sroda is Lead Trainer and owner at Reach Fitness For Business. He is an experienced Personal Trainer and Fitness Instructor with over 10 years experience working in business as an HE lecturer in management and as a freelance consultant specialising in motivation and personal development

Danny has a First Class degree in business and is a member of Mensa. He combines his academic background with his passion for fitness to create motivating and powerful corporate training programmes.

When he’s not training clients, he is usually to be found doing Crossfit, weight training or doing the occasional triathlon. He’s also passionate about parkrun. And when he’s not training he’s probably lying on the sofa watching re-runs of Blackadder, Only Fools & Horses or The League of Gentlemen.

“I created Reach Corporate Fitness because I believe that there is a direct link between business success and health and fitness success factors (motivation, discipline, goal setting, striving to be better, learning, teamwork, overcoming obstacles etc.). I truly believe that our expert knowledge of motivation, personal development and organisational behaviour, combined with our experience in the fitness industry makes us world leaders in providing Corporate Fitness programmes”.

Published by Danny Sroda

Danny Sroda is Lead Trainer and owner at Reach Fitness For Business. He is an experienced Personal Trainer and Fitness Instructor with over 10 years experience working in business as an HE lecturer in management and as a freelance consultant specialising in motivation and personal development Danny has a First Class degree in business and is a member of Mensa. He combines his academic background with his passion for fitness to create motivating and powerful corporate training programmes. When he’s not training clients, he is usually to be found doing Crossfit, weight training or doing the occasional triathlon. He’s also passionate about parkrun. And when he’s not training he’s probably lying on the sofa watching re-runs of Blackadder, Only Fools & Horses or The League of Gentlemen. “I created Reach Corporate Fitness because I believe that there is a direct link between business success and health and fitness success factors (motivation, discipline, goal setting, striving to be better, learning, teamwork, overcoming obstacles etc.). I truly believe that our expert knowledge of motivation, personal development and organisational behaviour, combined with our experience in the fitness industry makes us world leaders in providing Corporate Fitness programmes”.