Cognitive Dissonance (Festinger, 1957) is a theory which explains the feeling which can occur when two opposing opinions or beliefs are held simultaneously.  For example, if you need to work with a computer to make your living, but your PC is running slowly then you may consider doing a scan disc/defrag etc.  But this means that you can’t add any value and will be waiting while the essential maintenance is carried out.  So what do you do?  You have a goal to meet, taking time away from your work task will mean missing short term targets, but if you do the maintenance your productivity will increase.  Productivity or maintenance,  long term or short term?  Your brain starts to fry.  What should you do?  Is the maintenance an excuse to slack off?  Is working through with a slow PC just pig headed?  This is cognitive dissonance.

Cognitive dissonance also explains why people fail to change and become stagnated in their thinking.  When a firmly held belief is challenged with new facts or information, the uncomfortable feeling caused by cognitive dissonance is often such that the first instinct is to get rid of the pain by rationalising, or reframing to maintain the old belief.

Danny Sroda
Danny Sroda is Lead Trainer and owner at Reach Fitness For Business. He is an experienced Personal Trainer and Fitness Instructor with over 10 years experience working in business as an HE lecturer in management and as a freelance consultant specialising in motivation and personal development

Danny has a First Class degree in business and is a member of Mensa. He combines his academic background with his passion for fitness to create motivating and powerful corporate training programmes.

When he’s not training clients, he is usually to be found doing Crossfit, weight training or doing the occasional triathlon. He’s also passionate about parkrun. And when he’s not training he’s probably lying on the sofa watching re-runs of Blackadder, Only Fools & Horses or The League of Gentlemen.

“I created Reach Corporate Fitness because I believe that there is a direct link between business success and health and fitness success factors (motivation, discipline, goal setting, striving to be better, learning, teamwork, overcoming obstacles etc.). I truly believe that our expert knowledge of motivation, personal development and organisational behaviour, combined with our experience in the fitness industry makes us world leaders in providing Corporate Fitness programmes”.

Published by Danny Sroda

Danny Sroda is Lead Trainer and owner at Reach Fitness For Business. He is an experienced Personal Trainer and Fitness Instructor with over 10 years experience working in business as an HE lecturer in management and as a freelance consultant specialising in motivation and personal development Danny has a First Class degree in business and is a member of Mensa. He combines his academic background with his passion for fitness to create motivating and powerful corporate training programmes. When he’s not training clients, he is usually to be found doing Crossfit, weight training or doing the occasional triathlon. He’s also passionate about parkrun. And when he’s not training he’s probably lying on the sofa watching re-runs of Blackadder, Only Fools & Horses or The League of Gentlemen. “I created Reach Corporate Fitness because I believe that there is a direct link between business success and health and fitness success factors (motivation, discipline, goal setting, striving to be better, learning, teamwork, overcoming obstacles etc.). I truly believe that our expert knowledge of motivation, personal development and organisational behaviour, combined with our experience in the fitness industry makes us world leaders in providing Corporate Fitness programmes”.