Danny Sroda: Owner & Head Coach
Danny is an experienced Personal Trainer and Fitness Instructor. He has over 10 years experience working in business as an HE lecturer in management and as a freelance consultant specialising in motivation and personal development. Danny has a First Class degree in business and is a member of Mensa and combines his academic background with his passion for fitness to create motivating and powerful corporate training programmes.
When he’s not training clients, he is usually to be found doing Crossfit, weight training or doing the occasional triathlon. He’s also passionate about parkrun. And when he’s not training he’s probably lying on the sofa watching re-runs of Blackadder, Only Fools & Horses or The League of Gentlemen.
“I created Reach Fitness because I believe that, for the general population, good health and fitness is based more on psychology that physiology. By creating the right mind-set from the outset and putting the needs of our clients before making a quick buck (you’ll never find us pushing spurious, quick-fix diet pills), we have helped hundreds of people to change their lives for the better; without wanting to sound too hyperbolic – we’ve saved lives. I’m immensely proud of what we’ve achieved and I truly believe that our expert knowledge of motivation, personal development and organisational behaviour, combined with our education and experience in health and fitness makes us a leading player in the fitness industry.”