Have you ever been caught in two minds? It’s probably cognitive dissonance!

Cognitive Dissonance (Festinger, 1957) is a theory which explains the feeling which can occur when two opposing opinions or beliefs are held simultaneously.  For example, if you need to work with a computer to make your living, but your PC is running slowly then you may consider doing a scan disc/defrag etc.  But this means […]

Two types of thinking

Duel Process Thinking It has been argued that there are 2 types of thinking System 1: Automatic, fast, subconscious System 2: Slow, reasons, contemplative, rational, meta-cognitive System 1 thinking is what people do most of the time.  People just do, rather than think…then do.  In contrast, system 2 is what most people revert to in […]